When I Grow Up, Rit Dye

Quest: Remind consumers that Rit Dye makes your favorite worn-in clothes new again

The most pinned DIY on Rit Dye’s Pinterest board in 2014 was dyeing jeans fun summer colors. Nice Think approached the team with concepts and stories for a series of stop motion short films in which a pair of jeans takes on quirky human personalities. The Message? Nothing is better than your favorite pair of jeans.

WHEN I GROW UP highlights the array of color and design possibilities that are available when using Rit Dye.