Stains, Awestruck

Quest: Create Mother’s Day brand films that embody the core of the millenial Awestruck mom.

The Awestruck mom is a woman who is sassy and tongue in cheek, someone who has already self-discovered Buzzfeed hacks on how to get her baby to stop crying while sleeping with her eyes open. She is an individual with her own distinct personality, but also embraces motherhood in all its un-Photoshopped glory.

In Stains, a girl boss mom finishes applying her makeup before she leaves for work. As she picks up her baby, he smears his teeny hands all over her blouse leaving many breakfast stains. She sighs. Our Momma puts him down and wipes his hands. Then, in one fell swoop, she takes off her blouse, revealing… the exact same blouse underneath, but pristine and perfect! She picks up her child and leaves. What a boss.

Cheers to you, mom! We celebrate #momlife with you.