Campfire, Rit Dye

Quest: Remind consumers that Rit Dye makes your favorite worn-in clothes new again

The most pinned DIY on Rit Dye’s Pinterest board in 2014 was dyeing jeans fun summer colors. Nice Think approached the team with concepts and stories for a series of stop motion short films in which a pair of jeans takes on quirky human personalities. The Message? Nothing is better than your favorite pair of jeans.

CAMPFIRE highlights how you can revive your beloved blue jeans from tired blue back to their true hue.