TASTE Williamsburg Greenpoint Food Festival

Quest: Attract new visitors and better inform the public about the TASTE Williamsburg Greenpoint food festival’s cause – the Northside Town Hall, a future cultural and community space.

In order to connect food, the arts, and the Brooklyn community, Nice Think created a brand identity centered around food paintings commissioned by local artists. As proud sponsors, we rolled out this new look through a sparkling website, web ads, the Village Voice online, posters, postcards, banners on the East River Ferry, and event material such as signs and vouchers.