Morning After, Awestruck

Quest: Create Mother’s Day brand films that embody the core of the millenial Awestruck mom.

The Awestruck mom is a woman who is sassy and tongue in cheek, someone who has already self-discovered Buzzfeed hacks on how to get her baby to stop crying while sleeping with her eyes open. She is an individual with her own distinct personality, but also embraces motherhood in all its un-Photoshopped glory.

In The Morning After, we see a woman who has had quite the evening. On the floor, probably a hotel room. Disheveled hair, smeared makeup. She bats her eyes open. The sunlight is way too bright for her. We’re sure it was a night she’ll remember for a while (or completely not). But as the frame pulls out and gets wider, we reveal that it was not the wild party you would have thought. This young woman is actually a young mom. Baby off to the side. Hair disheveled and
makeup worn – but not from a night of too many drinks – it was her kid’s birthday party. And this is the aftermath.

Cheers to you, mom! We celebrate #momlife with you.