Too Much, Awestruck

Quest: Create Mother’s Day brand films that embody the core of the millenial Awestruck mom.

The Awestruck mom is a woman who is sassy and tongue in cheek, someone who has already self-discovered Buzzfeed hacks on how to get her baby to stop crying while sleeping with her eyes open. She is an individual with her own distinct personality, but also embraces motherhood in all its un-Photoshopped glory.

In Too Much, we see a woman slumped over the toilet. Probably puking from too much booze. Pull out to a wider frame and see her face. She’s actually cleaning around the toilet because her toddler’s new favorite game is chucking toys and car keys in the loo.

Cheers to you, mom! We celebrate #momlife with you.