Spring 2016 Lookbook, American Rag Cie

Quest: Design the print and digital lookbook to showcase American Rag Cie’s Spring 2016 in-house clothing line – 321.

Los Angeles-based fashion specialty store, American Rag Cie launched its first vertical men’s collection, 321, inspired by the effortless cool of Southern California. The creative team drew inspiration from surf, skate, street, punk, heritage, Hollywood, and Americana — blending these elements into an amalgamation that is clear in the 321 aesthetic. The Nice Think-designed lookbook was printed on newsprint paper and distributed in all American Rag Cie’s retail locations, and showrooms.