High Five, LUNA Bar

Quest: Celebrate LUNA Bar’s fresh new look on social media!

LUNA Bar launched its revamped branding at Sundance 2016 – new packaging, less sugar, and three new flavors. Nice Think created a stop-motion Instagram film for the digital/social media launch of the rebrand. We approached this by focusing in on the physical LUNA bar and showing both the old and new wrappers of one of LUNA’s top flavors, Lemon Zest.

In High Five, a handful of LUNA bars in old wrappers go in for a team high five, and when they come out, they’re transformed into the new wrappers. Re-spirited.

We created a moment that’s quick and catchy for the Instagram platform, easily looped, and most importantly, highlighting the transformation of LUNA from the old wrappers to the new ones.