DyeMore Product Launch, Rit Dye

Quest: Produce visual assets for the launch of DyeMore, a new Rit Dye product line that allows consumers to dye synthetic fabrics

Nice Think directed the photography that would introduce DyeMore to the marketplace. Our approach was to give each color personality in a bold, graphic, and playful way. We also aimed to highlight each color of DyeMore that is available, and display the range of synthetic fabrics and textures that it can dye.

Photos were used for the press kit, print ads, co-marketing, promoting on the Rit Studio.com and all social media platforms.