The Fence 2016, United Photo Industries
Quest: Rebrand the logo and digital/print collateral of The Fence 2016 to reflect the expanding growth of the outdoor photography exhibition series.
The Fence had outgrown its initial logo and look from 2012, so for the launch of its fifth edition, Nice Think rebranded The Fence to tell the story of this multifaceted public art project in a logo and in one image. We aimed to highlight the unique (and expanding!) opportunity for photographers to present powerful photography in the public space.